In the days leading up to his inauguration on January 20, 2025, President-elect Donald Trump, alongside his wife Melania Trump, introduced their cryptocurrency meme coins, $TRUMP and $MELANIA. These launches shocked the crypto market and set an even more bullish tone for 2025. Here’s what you missed…
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Launch of $TRUMP and $MELANIA
On January 17, 2025, Donald Trump unveiled the $TRUMP meme coin, hosted on the Solana blockchain. The initial coin offering (ICO) released 200 million tokens to the public. At the same time, two Trump-owned entities, CIC Digital LLC and Fight Fight Fight LLC, retained 800 million tokens, accounting for 80% of the total supply. The coin’s logo features a cartoon image of Trump raising his fist, symbolizing his resilience following the attempted assassination in July 2024. Within hours of its launch, $TRUMP’s value surged by over 300%, reaching a market capitalization of approximately $27 billion. The next day, the market cap rose to over $70 billion.
Shortly thereafter, Melania Trump introduced her meme coin, $MELANIA, which quickly achieved a market cap exceeding $10 billion.
The Crypto Ball and Industry Awareness
Coinciding with the launch of $TRUMP, an unofficial “Crypto Ball” was held ahead of the inauguration, attended by prominent figures in the cryptocurrency industry. Notably, David Sacks, appointed as Trump’s crypto and AI Czar, addressed attendees, declaring an end to the “reign of terror against crypto” and heralding a new era of innovation in America for the sector. Sacks, an indirect investor in the Solana platform, emphasized its potential within the blockchain market. Venture capitalist Marc Andreessen, an informal advisor to the Trump presidential transition, has also been Solana’s investor in and promoter through his firm a16z.
The timing of the $TRUMP coin’s launch during the Crypto Ball led to a situation in which many crypto executives and leaders were unaware of the coin’s introduction as they were engaged in the event’s proceedings. This lack of immediate awareness among industry leaders highlights the surprise element of the launch and its potential implications for market dynamics.
However, this shouldn’t surprise us because Trump has increasingly become a renegade in his approach to crypto and politics. He WANTS to be unpredictable, and this move was seen as taking the reigns back as President of the United States, which is a bullish prospect for crypto since Trump himself has now launched 3 cryptos (World Liberty Financial, TRUMP, and MELANIA), 2 NFT collections, and has promised to usher in a Strategic Bitcoin Reserve. During his inauguration, his actions confirmed his strong support of the crypto industry.
Implications for the Cryptocurrency Market
The introduction of $TRUMP and $MELANIA carries several significant implications for the cryptocurrency market.
First, the Trumps’ direct involvement in launching meme coins signifies a notable endorsement of digital assets at the highest political level. This move could encourage broader acceptance and adoption of cryptocurrencies among the general public and institutional investors.
Second, Trump’s foray into cryptocurrency may influence the regulatory environment even more than we predicted. With President Trump expressing intentions to make the U.S. a “crypto capital,” the administration’s policies could open the door to many other public figures, celebrities, and even social media stars launching their own coins.
In closing, I would personally not be too worried about watching each microscopic move of the crypto market daily. Rather, I would be looking at the TREND of having an extremely pro-crypto president for the first time since Bitcoin was created. I think there are many great things in store for us in 2025!
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